My experience: The Makeup Show NYC

The Makeup Show NYC is an inspiring event for any makeup industry professional. Produced by The Powder Group, created by Michael DeVellis that begin with a vision to educate and take pro-artistry to a new level. Now celebrating 10 years, this show has truly a must-attend venue for any makeup artist who wants to enhance their skills, network with other professionals and grow in their profession.

Every year I excitedly attend The Makeup Show NYC. This year was no different. It’s a 2 day event that can very easily become a week long incentive for creativity if your time and budget permits. The Makeup Show took place recently on Sunday and Monday at the Metropolitan Pavilion.

As a makeup artist there are not many events you can attend with the opportunity to listen, learn and meet makeup pro’s and industry insiders including Michael DeVellis, James Vincent, Orlando Santiago, and Crystal Wright.

Prior to attending I plan my days to get the most out of my attendance. There are seminars, presentations and business forums scheduled through each day. I always enjoy the Kit Focus presentation. This year I learned some great tips from James Vincent, Jon Hennessy and Orlando Santiago. They held a very casual conversation to the audience about key products they use and why. I have learned to find products that have multi-use capabilities and my kit has become more compact. You really do look much more professional when you’re not dragging around a heavy load of products and tools to every booking. I made sure to refill my kit today with Embroylisse Lait Crème and 12 Flash Color Case by Makeup Forever.

Next I attended Represent: Understanding the Relationship of Artist and Agent with Pati Dubroff & Booke Wall. This was a great keynote presentation. Pati Dubroff is a makeup artist who makes applying makeup look easy. Her work continues to grace red carpet events but is also seen on many major magazine covers and in beauty ads. Brooke Wall is the CEO of The Wall Group, an agency that represents many great, talented individuals who work in makeup and fashion. This presentation delivered great insight on getting your foot in the door. One important thing all artist must realize is you have to work hard to accomplish your goals. Assist as much as you can until you can book your own gigs. Once you are signed with an agency, you still have to impress each client every time or you won’t work.

Renowned makeup artist Gina Brooke gave us insight on finding inspiration. She also introduced us to her muse, Ilona Royce Smithkin a painter who resides in Manhattan. Intrigued and determine where Ms. Smithkin got her long, beautiful red eyelashes, Gina soon discovered that she made them herself from her own hair. Gina also offered great advice on elevating your career.

After this presentation I spend time visiting the many vendors that participated in the show. I stocked up on items need for my kit and re-connected with friends and peers. It was really exciting to see so many people enjoy the experience The Makeup Show NYC has to offer.

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